Inspiration
5 Popular Brands With Greek Mythological Logos
In this modern world, we can see that many people will be unwilling to mix religion and society as they believed that both of them should be separated. But not many of us realized the elements of beliefs and religion that have been immersed in our daily lives especially in brands without us knowing.
This is because of their skills in making the symbol of religion or belief into popular culture to the extent that it has become a norm and widely accepted without any of us questioning it. Here is the list of 5 popular brands that utilize symbols of god, mythologies, and religion openly without people realizing it.
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1. Nike (God of Nike)
Nike is a very popular sports brand in the world many of its fans know the name "Nike" was actually taken from the Greeks God, Nike. Nike is the goddess that controls victory, daughter to a Titan named Pallas, and mother to Styx that controls the whole universe of making and the world of death.
The ancient Greeks believed that for every success in their life regardless of how big or small it may be, it shall be decided by Nike. They believed that worshipping Nike, will increase the likelihood of success in their everyday effort.
In Greek mythology, Nike was pictured as a woman with wings celebrating victory and it has become a doll or necklace as a source of power for the Greeks to keep on being strong.
2. Starbucks (Siren)
This popular coffee brand, Starbucks is well known for making the best coffee out there Starbucks does not use the name of any mythical creatures or gods just like Nike did but instead, the logo of the mythical creature named Siren was used.
According to the officials of Starbucks, the logo became of use unintentionally during the early startup of Starbucks when they were trying to design the logo for the company.
After going through many references, one of their designers found the stories and sketches of the creature Siren in one of the marine life books. Despite the explanation given by them, this has not stopped the people from speculating about the origin of this creature that looks almost like a mermaid.
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Some of the most concrete evidence regarding the inspiration of the logo was that it actually came from the goddess of Astarte or Ashtoreth. This goddess is constantly being worshipped due to controlling the power of fertility and sexuality back then.
There are also those who believed that the Starbucks logo is related to Melusine. Melusine was pictured as a mermaid with a split tail. Originally, the body of Melusine used to be a woman but later changed to half-fish when she is bathing.
The previous Starbucks logo used to resemble this creature but the current version changes to just showing the face and its forked tail.
3. NBC (Hera's peacock)
The popular TV channel NBC is one of the most popular media in the world and the use of its logo with bright colors really shows people which brand it is. From the surface, the looks of the logo do not hide any true meanings but the inspiration for the logo came from a peacock that was tamed by the goddess of Hera.
In the beliefs of Greek mythology, the peacock is the favorite animal of the wife of Zeus. The story tells us that Hera has a gigantic bodyguard named Argus who has 100 eyes. However, due to misunderstandings, Zeus has ordered Argus to be killed.
Hera became shattered and was forced to obey the command and changed Argus into a peacock. His many eyes were put into the tail of the peacock to remember Argus's dedication and loyalty towards protecting Hera.
4. Versace (Medusa)
If you have the money then Versace will be the choice for you and it is considered one the wealthiest thing one can own. But the story behind the uniqueness of the Versace logo also comes from Greek mythology, Medusa.
The name really suits the brand as anyone who sees it will be possessed by its beauty. This thing is also the intention said by the founder of Versace, Gianni Versace who admits to using the Medusa symbol based on the capability of Medusa to seduce anything without letting anyone off from its grasp.
The same thing can also be said about the motto of Versace's business. Medusa can be categorized as a Gorgon-type creature that has hairs made from snakes, wings as well as having the face of a woman.
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Whoever stares at her eyes is believed to be turned into a stone. Luckily, this does not happen when you stare at Versace but it might leave your mouth hanging as you look into your thin wallet.
5. Dove (Aphrodite)
Out of all the brands that have been listed here, Dove might be the only one with a hidden meaning behind its story. Most of you here might think that everything seems normal and there's nothing special about the use of dove in the brand.
Similar to Hera who just loves her peacock, the dove is actually a symbol of the Goddess Aphrodite who has the power of love, beauty, and desires. In the sketches of the western parts of the world on Aphrodite, she was described as flying a cart in the sky while being pulled by many beautiful doves.
When the company was about to name its soap, the siblings of Lever decided to name them Honey and Sunlight from the start. But they soon realized that the name Dove suits it well due to the inspiration of the beauty of the Aphrodite goddess.
The name and symbol remain as it is until now and Dove is seen as a modern brand for women out there who desire beauty and popularity.
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