6 Best Advertising Campaign in The World

The best marketing strategy has become one of the important aspects of the success of a product or service. No matter how good of quality the products are if it is not promoted accordingly, there is a high chance that no one will ever know they existed.

In the current market that knows no boundaries, it is highly competitive and to get your products into the market than a good marketing technique will be crucial so that your products outshine your competitors.

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Throughout history, we have seen several ad campaigns that have been a huge success and managed to influence everyone into buying it and forever be in their hearts. We would like to show you the 6 best advertising campaign that has been produced by renowned companies worldwide.

1. I Want You

The picture above clearly shows the campaign of US army promotion as it states "I Want You" which is still popular to this day and some people are even making memes from them. Compared to other campaigns out there, "I Want You" is not to promote a product but instead it is for the recruitment of soldiers during the first and second World Wars.

It was rather true that back in the past, the United States of America have launched a big campaign to recruit young ones to join the army. This advertisement was using a picture of a man wearing a hat with thick eyebrows pointing to readers with the word "I Want You".

Some people believed that the person shown was "Uncle Sam" which later on was the name referring to the United States of America. Despite this campaign having dire consequences as we witness many lives lost, it is without a doubt a very effective campaign.

2. Share A Coke

The ad campaign for "Share a Coke" was first launched in Australia in 2011 before it quickly spread to other countries around the world. At first, the advertisement was related to the change in the design of the tin can of Coca-Cola that includes writing that says "Share a Coke with..." which comes with an individual.

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People were so excited about the campaign and it seems that the message was being accepted everywhere to the extent that some countries were following it in their own way with a slight change to it. This includes an interactive billboard in Israel as well as pasting their own name in China.

Have any of you ever kept a tin of Coke that reads your name on it?

3. Just Do It

The word "Just Do It" looks as if it was something motivational but pretty much most of you already know that the phrase is very synonymous with the popular clothing brand, Nike. The advertising campaign "Just Do It" was introduced by Nike to expand its brand scope furthermore, especially the ones related to marathon sports.

"Just Do It" is Nike's initiative in the late 80s to compete with the brand Reebok which offers various tools and clothing for many types of sports. The bright side is that Nike was also advocating a healthy lifestyle by encouraging and inspiring the public to work hard far exceeding their own capability.

The campaign was a huge success thanks to its ambassador, Michael Jordan who was considered a superstar in the National Basketball Association(NBA). The word "Just Do It" has stuck in our minds to this day and when we hear the word we would already know which brand it is.

The impact of this campaign is huge as we can see the number of sales of Nike quickly skyrocket. In 1988, Nike's revenue was standing at a staggering $800 million but in 1998 that dramatically change to $9.2 billion.

Despite everything we should always believe in ourselves and "Just Do It".

4. We Can Do It!

The poster above is usually seen as a meme in the current times, especially for those who are supporting the feminist movement. But some might not know that the person behind the creation of this poster is the company, Westinghouse Electric.

Westinghouse Electric is a company that produces safety helmets for military use in war. The poster was made to increase the morale and spirit of women who were helping in the war. The United States army then won the second World War.

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It was only until the 1970s to 1980s that this image suddenly becomes popular among those who support the feminist movement and the poster was used to signify women's empowerment.

Ever since then, the image was used by brands like Clorox as well as Beyoncé to send the idea that women are just as strong and free as men to be independent and successful all with their own effort.

5 Marlboro Man

The advertisement started in 1955 when Marlboro Man quickly became well-known as a cultural icon more than its purpose of becoming an ambassador for the popular cigarette brand, Marlboro. This character indicates a muscular man that is popular across the globe.

Before the campaign "Marlboro Man" was introduced, the cigarette that was being sold in packs is commonly synonymous with women. In fact, before Marlboro Man was known, this company was using the slogan "Mild May" which is targeting the feminist market.

The character Marlboro Man was created to show the people that only true men will smoke the Marlboro cigarette. Marlboro Man is a cowboy who lives freely at his own will. That is the true way that is desired by most men at the time and this campaign has caused the sale of Marlboro cigarettes to go through the roof.

Later in 1972, Marlboro is the most popular tobacco brand in the world, and Marlboro Man was known all over the world. Even though some countries have decided to ban the advertisement of tobacco products through social media, the character Marlboro Man still remains in the mind of most people.

6. Volkswagen Beetle - Think Small

This advertisement is always seen as the best-printed ad of all time and one of the most successful ones was before the popularity of television starts to explode. This campaign was a huge success that managed to change the perception of Americans towards cars. Before this, the Americans not just loved big and powerful cars as a symbol of their status but they also love German-made cars.

In 1959, Volkswagen tries to go against all odds by trying out its campaign, "Think Small". The advertisement was related to the shape and size of the Beetle which was far different compared to what was produced at the time. The picture of the car was not placed in the middle of the poster but instead at the side with a smaller size.

The purpose of the poster was to focus on the design of the car in a minimalist manner. The campaign managed to get the attention of the Americans at the time and change their whole perception of small-sized cars which can provide safety as well as great functionality.

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